Visibility, with transparency.

Clearly identified formats

Olfatlas is preparing a framework for sponsored articles and clearly labelled fragrance features. A funded article must name its funder at the beginning. A sponsored placement must remain identifiable alongside editorial selections, including on mobile.

A collaboration may fund an educational topic, documented presentation or defined placement. Scope, pages, duration and disclosure obligations must be defined before publication. This page does not announce an active campaign, client brand or rate.

Documentation is still required

A brand must provide references for information it wants published: exact fragrance, concentration, advertised notes and validity date. Olfatlas may rephrase, contextualise or omit an insufficiently documented claim. Test results, user reviews and rankings must not be invented.

Payment does not change organic Finder matches, sourced pyramids or documentation criteria. Funded content follows the editorial policy, and external commercial links must carry the sponsored attribute.

Measure what can be observed

A report must distinguish measured impressions and clicks, available search data and dated observations of assistant responses. An LLM observation should specify the prompt, service and date. It does not prove systematic presence, total reach or commercial attribution.

We do not guarantee a Google position, assistant citation or LLM fragrance recommendation. Publishing an article can make information accessible and documented; it does not control the decisions of external engines or models.

A framework before selling

Commercialisation requires a publicly accessible audience, actual measurement and a confirmed commercial contact. Audience volumes, campaign results and partner portfolios are not displayed without evidence. Contact details will be published when a real channel is available.